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Content Marketing and Blog Trends for Lawyers in 2020
Like almost everything else in business, there are cycles of what clients want to read at blogs written by attorneys and law firms. In 2020, the most important development in content marketing trends...
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18 Marketing Myths Most Lawyers Believe
1. “My marketing’s most important purpose is to promote my services.” False! The most important purpose of your marketing is to establish that you can be trusted. Most of us don’t do business with...
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THE FIRE LAWYERS. Singleton Law Firm Fights for Fire Victims.
“One of the things I love about my work is that we represent families in times of their greatest stress, particularly when we represent people with losses due to fires. When people come to us, they’re...
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Check for Weak Links in Your Marketing Program
9 Weak Links That Can Break Your Marketing Program 1 Delivering a sales message. Overcome this weak link by delivering an educational message. Your message must educate your prospect about his...
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The 3 Main Reasons for Using LinkedIn
How many times have you gone to an event, maybe a conference or a business after hours, or even just a social event with friends, and a new acquaintance sends you an invitation to connect on LinkedIn?...
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Create and Implement Videos into Your Marketing Strategy
The popularity of videos has increased significantly over the years with the desire of the consumer to get quick, visual and engaging content. Not only do videos help to develop more leads, but they...
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Collection Problem? No. Sales Problem
“The sale isn’t complete until the last dollar is collected.” This wisdom is imparted to all new salespeople on Day One of their selling career. If you struggle to collect what you bill, you have a...
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Turn Negatives into Positives Using the Contrast Principle
No lawyer has all positive qualities. When prospects think about hiring your services, they see both strengths and weaknesses. Positive qualities that distinguish you from other lawyers are your...
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Value/Price Equation Drives Hiring Decision, Client Loyalty
How much can you charge your clients? You probably know lawyers who charge a fortune for their services and their clients happily pay it. At the same time, you probably know lawyers who have to fight...
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Standing Out in the New Norm: Be the Solution …
The past few weeks have bombarded us with a constant stream of information—not only about the Coronavirus, but about what we need to know to carry on our businesses, to stay safe and healthy, and to...
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